Foreword: We believe in digital
I am a great believer in digital. For me my life is digital. If it is not on my phone it does not exist. All of our lives are becoming more and more digital. This is what brings growth to our economy.
As the European Banking Federation we are also a great believer in the European Commission’s plans on the Digital Single Market. We are keen to assist and support this strategy. That is why we wrote this blueprint. It is also written as a digital report, not a bulky one with a grey cover but with a fresh design, infographics and multimedia. All you need to know is available here, online.
The Digital Single Market will only work if we have a high level of consumer protection, if there is trust among companies, SMEs, banks, institutions and governments, and if we have regulated our privacy in a satisfactory way. We also have to protect ourselves against cybercriminals. We have to unite with each other against cybercrime.
If we achieve these goals then the Digital Single Market will be a success. This blueprint describes the dilemmas. It offers solutions for the important aspects that need to be addressed.
So please read on. Of course we are interested in talking to the Commission, the institutions, the Parliament, and the Member States. But also to you, dear reader. The Digital Single Market is there for us all. You know where to find us if you have feedback. We are keen to hear your comments.